Company known as “The Content Mobility Cloud,” wanted to expand from a focus on mobilizing sales content to be a broader solution for in-person sales interactions to be more competitive in the sales enablement space.
As the Digital Content Strategist and, later, Senior Marketing Manager, I helped develop the brand’s voice through the creation of an editorial style guide and new messaging across all of Mediafly’s channels:
Dealership Software Social Media
Sales Enablement eBook
Mediafly was releasing a new feature, and wanted to spread awareness beyond a press release and customer announcement. The challenge was that many companies don’t even know that the pain point the feature is addressing is one they have. To that end, I wrote a free downloadable eBook that set the record straight on the often-confusing world of sales software.
I landed on the eBook after researching the sales SaaS space and how Mediafly’s approach to this feature differed from competitors. In that research we found that a lot of solutions fail because of lack of sales user adoption and buy-in, and most of the articles we read were from the perspective of sales managers. Mediafly’s new feature was geared toward benefiting ease-of-use for users, and how Mediafly’s solution can enhance other software investments.
The eBook laid out all the elements of the sales ecosystem (including Mediafly, of course), putting a focus on how they all play into the buyer experience. It included a call-to-action to learn more about the overall solution and those that download receive follow-up content around improving that buyer experience.
Mediafly Thought Leadership and Blog Strategy
Starting in the Fall of 2015, I took on writing duties for all Mediafly blog content, writing in the voice of myself, as well as under the name of Mediafly’s CEO, Mediafly’s VP of Marketing, and other team members. I used keyword research, including competitor research, to target new content to write as well as refreshing evergreen content.
I broadened the blog’s audience by establishing syndication with business2community. Part of the strategy was also reaching out to thought leaders in B2B sales and marketing such as author Matt Heinz, and interviewing them for quotes or entire articles. Here is a selection:
Yes…that Astroglide. Article on 25 sexy summer date ideas. Unsurprisingly, one of them involves personal lubricant. Read the full blog here.
Pool Resurfacing Landing Page
You know that rubber flooring that’s been showing up more and more around public pools? It’s not the sexiest stuff, but people need to buy it. But before they need to buy it, they need to know why they need to buy it.
This was a straightforward project to lay out features, benefits and a clear call-to-action to fit in with the company’s other pages.
Mediafly Email Strategy
While Mediafly had subscribers to its weekly newsletter, that subscriber list was stagnant for nearly a year. As part of Mediafly’s rebranding, I reduced the number of emails sent out, and added more places to subscribe to the blog, including exit-intent pop-ups on the company’s blog.
The newsletter itself was renamed from “Mobility Monday” to The Mediaflyer, positioning Mediafly as a thought leader in B2B Sales and Marketing among other curated pieces.
Financial Advice Articles
Wrote 7 blogs for a client with a financial advice blog. Articles were optimized for SEO and to drive traffic to loan company’s website. I also learned how to lower my wireless bill:
Logo Bumpers and Culture Videos (Producer)
Part of Mediafly’s marketing strategy going into 2016 was creating more video content. Designer Zeke Burhans and I developed new video bumpers featuring an animation of the company’s logo. I also produced new videos for recruitment purposes with the Fly on the Wall Series:
Click above for a couple examples of concepts for brands that I love, but haven’t had the pleasure of working with (yet). Design by Zeke Burhans.